Following the banning of my old Instagram account by censors, a mate of mine suggested I upload some of the ads or TV/movie scenes I used to upload there to my blog. I think that's a great idea, so I'm going to experiment by not only uploading them here, but using the blog format to go into much greater detail with them.
For this first experimental post, I'm going to focus on the infamous viral "Foul Ball" campaign made for Rolling Rock beer back in 2007 which featured a TV commercial and a related online marketing skit.
The commercial is set on a normal day at a baseball game; things quickly go wrong when a baseball ricochets off the foul pole after being hit and rebounds, smashing the pitcher in the nuts. In an absurd comical twist, this magic ball doesn't stop there and continues to hit players in the groin before firing off into the crowd indiscriminately getting guys in the balls.
The ad ends with two guys sitting in the crowd wearing protective cups over their crotches sharing a Rolling Rock as the chaos continues around them. A rolling rock bottle is then shown off screen fizzing over after being struck by the magic baseball and the cheeky tagline is revealed - "Remember your cup".
Above you can watch the full ad, below I've compiled a breakdown.
It may well be that juts after the screen cuts away, the baseball comes flying from behind shooting just over the cool box of beers and ricochets off of the plastic seat in front, bouncing back at just the right angle to fly under the guy on the left's poorly secured cup and inflicting on him just the kind of nut-crunching pain he'd been laughing at moments earlier.